Lion Forty / Lion (automobile)

Lion Motor Car Company
Predecessor - Gyroscope (automobile)
Founded - 1910; 113 years ago
Founder - Henry Bowen, Fred Postal
Defunct - 1912; 111 years ago
Fate - Factory Fire
Headquarters - Adrian, Michigan
Products - Automobile Manufacturer

The Lion was a brass era automobile built in Adrian, Michigan, United States by the Lion Motor Car Company from 1909 to 1912.
History
The Lion Motor Car Company was formed to produce the engine developed for the Gyroscope automobile. This plan was abandoned and the Lion was a four-cylinder 40 hp engine model called the Forty. In 1910 Runabout and Tourers were medium-priced at $1,500 and $1,600, equivalent to $50,251 in 2022. Lion advertised " The Lion Forty runs like a Sixty".
A fire on June 2, 1912, destroyed the factory and 150 cars, including a prototype model Thirty. The city of Adrian and citizens raised $8,000 to help, but the Lion Motor Car Company was under-insured and went into receivership by October.

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